Google Ads - Digital Marketing

Google Ads / PPC

What is Google Ads PPC (Pay Per Click)?

Google Ads is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Advertisers have to pay for each clicks & hence its also called Google Ads PPC.

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC(Cost per click) will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the ads auction; then you pay your maximum bid per click! Those with high Quality Scores get higher ad ranks and lower CPC.

Why Google Ads PPC?

1. Instant Visibility:

With Google Ads PPC, your brand appears at the top of relevant search results instantly. Capture the attention of potential customers precisely when they are searching for products or services you offer.

2. Targeted Traffic:

AdsBeing specializes in crafting PPC campaigns that target your ideal audience based on demographics, geography, and search behavior. Reach the right customers with precision, ensuring each click is a potential lead.

3. Measurable Results:

PPC offers transparency and real-time insights. Know exactly how your budget is performing, track conversions, and refine your strategy for optimal ROI. Our detailed monthly reports keep you informed every step of the way.

Our Google Ads PPC Services:

1. Strategic Campaign Development:

Crafting cost-effective and results-driven campaigns tailored to your business objectives. We go beyond generic advertising, ensuring each campaign aligns with your unique goals.

2. Remarketing Excellence:

Stay top-of-mind with users who have visited your website. Our remarketing strategies bring back interested visitors, increasing the likelihood of conversions.

3. Multi-Platform Expertise:

AdsBeing covers various Google Ads formats, including Search Ads, Display Ads, Video Ads, and App Ads. We optimize your presence across Google’s vast network to reach your audience wherever they are.

4. Precise Targeting:

Demographics, location, interests – our PPC experts fine-tune targeting parameters for each campaign. Your ads will be seen by those most likely to engage with your business.

5. Continuous Optimization:

Our dedicated team ensures your campaigns are continuously monitored and optimized for peak performance. Daily checks, keyword adjustments, and A/B testing are part of our commitment to delivering the best results.